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Chingari, TikTok’s Indian rival, introduces revenue-sharing programmes for users and content creators

Chingari, an Indian competitor to Tik Tok, has introduced a content monetisation scheme for its users and artists. 

The cost of the daily, weekly, and monthly plans is, respectively, Rs 20, Rs 30, and Rs 100. The business claimed in a statement that by making this change, the creators’ community will be able to double their income from the ‘GARI’ mining programme.

Users will also be able to withdraw money through the app and have it automatically put into their bank accounts. The firm promises that they will receive “real cash.”

Through the GARI mining programme, users can generate content, upload it to the network, and then receive incentives in the form of cryptocurrency tokens.

Sumit Ghosh, co-founder and CEO of Chingari, said that content monetisation continues to remain a “serious challenge for millions for creators” however, this move will help those aspiring to be in this industry.

He also said, “This is another step towards the democratisation of the creator economy where micro and nano-influencers from Tier II and III cities of India can also monetise their content at a minimal cost.”

Ghosh and Biswatma Nayak launched the website for sharing brief videos in 2018. One of the 24 winners of Prime Minister Narendra Modi’s Aatmanirbhar Bharat App Innovation challenge was this Bengaluru-based startup. It gained attention after Tik Tok, owned by China’s Byte Dance, was outlawed in India in 2020.

The app was referred to as India’s response to the Chinese firm. Additionally, after the prohibition, there was so much traffic that it even crashed numerous times. In the same year’s “Mann Ki Baat” speech to the nation, Modi again praised the app.

There are currently 40 million monthly active users and 5 million daily active users on Chingari. It has been downloaded 170 million times on the Play Store so far and is available in 15 different languages.

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