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In the midst of layoffs and budget cuts, BYJU’s appoints Lionel Messi as its brand ambassador

On Friday, edtech company BYJU’s announced that Lionel Messi would serve as the brand ambassador for their Education for All social impact arm. Messi is a well-known football star.

Commenting on the appointment of Messi as the new brand ambassador, Divya Gokulnath, co-founder of the edtech giant said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers.”

In order to cut costs and move toward profitability, the corporation terminated at least 2,500 employees, or 5% of its 50,000-person workforce, prior to this development.

Additionally, as previously reported by Business Today, a number of current and former employees of the edtech company have accused them of setting unattainable goals and pressuring them to leave. BYJU’s has refuted the accusations, claiming that the company has a “high performance, high growth” culture and that its staff are given “ample time” to fulfil the goals.

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