On Wednesday, Xfinity Ventures, a blockchain technology business, and MAD Influence, an influencer marketing agency, announced a partnership to enable influencers and their fans into the Web 3.0 economy.
According to a joint statement, the organizations want to provide a platform for influencers to transition into the Web3 sector and capitalize on the prospects.
Cryptocurrencies, NFTs, and Web3, in general, have given individuals a multitude of options. Early users of this technology have reaped substantial financial rewards, which has sparked the interest of others. Many Indian celebrities, like Amitabh Bachchan, Salman Khan, Yuvraj Singh, and others, have jumped on board and taken advantage of the merchandising opportunity.
Xfinity is an entertainment ecosystem that is decentralized. “The future of the digital economy will be built on the content, commerce, and community model. Creators and their fans are at the center of this. In that regard, we’re very excited to partner with MAD Influence to make this future a reality. With their expertise and ecosystem of creators, we want to show what blockchain-powered tools can do,” Xfinity CEO Swaneet Singh said about the partnership.
MAD Influence founder Gautam Madhavan said, “With their expertise of the blockchain universe and our expertise in the influencer universe – I’m sure we will be opening up a new economy for this market. NFTs and Metaverse not only will benefit our influencers but also the brand ecosystem that is associated with us.”
NFTs are easy to make and may be done for free on platforms like Raible, Mintable, and OpenSea.