Empowering Hometown Heroes: The Littlebox Success Story

Empowering Hometown Heroes: The Littlebox Success Story

In a stunning showcase of entrepreneurial drive, Littlebox, a trendy fashion startup launched by Partha Kakati and Rimjim Deka from Guwahati, Assam, has stolen the spotlight on Shark Tank India Season 3. Their journey, filled with grit and hometown pride, has culminated in a groundbreaking 5-shark deal and widespread acclaim across the country. From humble beginnings to national recognition, their story serves as an inspiring testament to the power of perseverance and the potential for success, even in the face of skepticism. With their unwavering dedication and passion for their roots, Partha and Rimjim have not only achieved their entrepreneurial dreams but also become hometown heroes, inspiring countless others to chase their aspirations.

From Assam to National Fame

Since its launch in June 2022, Littlebox has emerged as a major contender in India’s fast-fashion scene, shipping over 200,000 products nationwide. Founded by Partha Kakati and Rimjim Deka, the brand has swiftly carved out a niche catering to the Gen Z demographic. Despite facing skepticism initially, the founders’ persuasive pitch on Shark Tank India Season 3 landed them a deal that underscored their dedication to inclusivity and ethical growth.

From their humble beginnings, Partha and Rimjim have steered Littlebox towards remarkable success, driven by their unwavering commitment to quality and customer satisfaction. Their journey reflects the power of resilience and determination, as they navigated challenges and turned doubters into believers. By prioritizing values such as inclusivity and integrity, Littlebox has not only achieved commercial success but also earned a reputation as a socially responsible brand.

With their innovative approach to fashion and a focus on empowering customers, Littlebox continues to inspire others in the industry. Their journey serves as a testament to the transformative potential of entrepreneurship and the impact of staying true to one’s principles in the face of adversity. As they continue to grow and evolve, Partha and Rimjim remain steadfast in their mission to revolutionize the fashion industry while staying rooted in their values and hometown pride.

A Collaborative Journey

Partha Kakati and Rimjim Deka, a dynamic husband-wife duo, jointly oversee the operations of Littlebox, their brainchild, balancing their time between two cities, Guwahati and Delhi. This unique arrangement allows them to leverage resources in both locations effectively while staying connected to their roots in Guwahati. Their decision to set up the factory in Delhi was driven by practical considerations, as the capital offered better infrastructure and resources for manufacturing. However, they remain deeply committed to their hometown, recognizing its potential as a hub for aspiring entrepreneurs.

Their journey is a testament to the growing startup ecosystem in Assam, fueled by initiatives from the government and the emergence of incubation centers. Rimjim’s own entrepreneurial venture, initiated in 2012, stands as a testament to the possibilities that exist in Guwahati despite initial challenges. By choosing to split their time between two cities, Partha and Rimjim demonstrate their dedication to nurturing the entrepreneurial spirit in Assam while capitalizing on opportunities for growth and expansion elsewhere.

Their love for Guwahati shines through in their efforts to contribute to the local economy and inspire the youth to pursue their entrepreneurial dreams. As they continue to build Littlebox into a formidable presence in the fashion industry, Partha and Rimjim remain true to their roots, embodying the spirit of hometown pride and resilience. Their story serves as an inspiration to budding entrepreneurs everywhere, highlighting the importance of staying connected to one’s roots while pursuing ambitious goals.

Contributing to Assam’s Startup Scene

Rimjim Deka’s journey as an entrepreneur began in 2012 when she embarked on her own venture, laying the foundation for her passion for business and innovation. Her experience underscores the burgeoning startup culture in Assam, which has been bolstered by various government schemes and the establishment of incubation centers. This growing trend reflects the region’s potential as a fertile ground for aspiring entrepreneurs, providing them with the necessary support and resources to turn their ideas into reality.

Littlebox’s remarkable success story serves as a beacon of hope and inspiration for the local youth, demonstrating that entrepreneurship is within reach and achievable with dedication and hard work. By witnessing the achievements of Partha and Rimjim, young entrepreneurs in Assam are encouraged to pursue their dreams fearlessly, knowing that they have the support of a vibrant startup ecosystem behind them.

Rimjim’s entrepreneurial journey not only showcases her resilience and determination but also highlights the transformative impact that startups can have on local communities. As Littlebox continues to thrive and expand its reach, it serves as a shining example of what is possible when passion, innovation, and opportunity converge. Through their success, Rimjim and Partha are paving the way for a new generation of entrepreneurs in Assam, inspiring them to chase their dreams and contribute to the region’s economic growth and development.

Driving Online Sales and Revenue

Littlebox has established a strong foothold in the fast-fashion market, conducting all its sales through its online platform. Leveraging the power of social media, especially Instagram, the company effectively utilizes performance marketing to reach its target audience and drive sales. This digital-first approach has been instrumental in propelling Littlebox’s success, allowing it to tap into the vast potential of e-commerce and connect with customers across India.

The company’s impressive financial performance further underscores its position as a key player in the industry. With a monthly revenue of Rs 2 crore, Littlebox demonstrates robust growth and financial stability. Additionally, boasting a healthy EBITDA of 15 percent, the company showcases its ability to generate profits while maintaining operational efficiency.

Littlebox’s success can be attributed to its strategic focus on digital marketing and customer engagement. By leveraging social media platforms like Instagram, the company effectively communicates its brand message and engages with its audience, driving both sales and brand loyalty. This digital-first approach not only allows Littlebox to reach a wider audience but also provides valuable insights into customer preferences and behavior, enabling the company to adapt and innovate in response to changing market dynamics.

As Littlebox continues to grow and expand its reach, its emphasis on digital marketing and e-commerce will remain central to its success. By staying ahead of the curve and embracing emerging trends in online retail, Littlebox is well-positioned to capitalize on the growing demand for fast-fashion and solidify its position as a leader in the industry.

Future Contributions of Littlebox

As Littlebox continues its trajectory in the fast-fashion market, its future contributions are poised to have a significant impact on various fronts. Economically, the company’s sustained success will be instrumental in driving growth, particularly in Assam and the broader Indian market. By generating employment opportunities, stimulating local businesses, and contributing to tax revenues, Littlebox will play a vital role in fostering economic prosperity and development.

Moreover, Littlebox’s journey serves as a beacon of inspiration for aspiring entrepreneurs, especially in regions like Assam where startup opportunities may be less prevalent. By showcasing the potential for success in the startup ecosystem, Littlebox inspires others to pursue their entrepreneurial dreams, thereby fostering a culture of innovation and entrepreneurship that can contribute to the growth of the local economy.

Furthermore, Littlebox’s commitment to its hometown of Guwahati extends beyond business success. Through corporate social responsibility initiatives and community engagement programs, the company can actively contribute to community development efforts. By supporting local causes, promoting education, and improving living standards for residents, Littlebox can make a meaningful difference in the lives of those in its community.

In terms of industry impact, Littlebox’s dedication to innovation and adaptation will drive positive change within the fast-fashion sector in India. By introducing new products, embracing sustainable practices, and leveraging technology, Littlebox can lead the way in shaping the future of the industry, inspiring others to follow suit.

Finally, socially, Littlebox’s commitment to inclusivity and value-driven growth has the potential to create a ripple effect in society. By championing diversity, empowering women entrepreneurs, and promoting ethical business practices, Littlebox can contribute to building a more inclusive and equitable society, where opportunities are accessible to all.


Littlebox’s journey from a hometown startup to national fame exemplifies the power of passion, perseverance, and hometown pride in driving entrepreneurial success. Partha and Rimjim’s commitment to their roots and dedication to empowering Assam’s youth serve as a beacon of inspiration for aspiring entrepreneurs everywhere.


Ques.  How did Littlebox secure a 5-shark deal on Shark Tank India?
Ans. Littlebox’s compelling pitch and commitment to inclusivity and value-driven growth impressed all the Sharks, leading to a groundbreaking 5-shark deal.

Ques.  What sets Littlebox apart in the fast-fashion market?
Ans. Littlebox stands out for its focus on Gen Z consumers, robust online presence, and commitment to hometown pride and inclusivity.

Ques. How does Littlebox contribute to Assam’s startup ecosystem?
Ans. Littlebox’s success serves as inspiration for the local youth, encouraging them to pursue entrepreneurship and contribute to Assam’s growing startup scene.

Ques. What are Littlebox’s revenue and growth projections?
Ans. Littlebox boasts an impressive monthly revenue of Rs 2 crore and an estimated net revenue of Rs 36 crore for the current fiscal year, with a healthy EBITDA of 15 percent.

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