Reducing Food Waste with QZense: A Revolution in IoT Solutions

QZense, led by Rubal Chib and Dr. Srishti Batra, stands as a beacon of innovation in Bengaluru’s startup landscape, tackling the critical issue of food loss through pioneering IoT solutions. With India boasting substantial agricultural output yet grappling with staggering food wastage, QZense’s mission gains particular significance. By leveraging IoT technology, QZense addresses spoilage, ripeness, and shelf life challenges, aiming to revolutionize the food preservation landscape. The startup’s efforts align with India’s imperative to minimize food wastage, especially considering its status as the world’s second-largest producer of fruits and vegetables. Through strategic partnerships, innovative pilot projects, and investments from key players like HAX and Entrepreneur First, QZense is poised to make a tangible impact in reducing post-harvest losses and enhancing food security nationwide.

The Scale of the Issue

India’s agricultural prowess is undeniable, evidenced by its status as the world’s second-largest producer of fruits and vegetables. With a fresh retail market valued at over $500 billion, the country’s agricultural sector plays a crucial role in the economy. However, despite these impressive figures, India grapples with a significant challenge: food wastage. Shockingly, an estimated 40% of the food produced in India goes to waste each year, translating to a staggering loss of $14 billion in post-harvest food loss alone. This issue not only represents a substantial economic loss but also exacerbates food insecurity and environmental concerns. Addressing this issue is paramount, requiring concerted efforts across the entire supply chain, from farm to fork. By implementing innovative solutions and adopting sustainable practices, India can mitigate food wastage, improve food security, and promote economic sustainability. Collaboration between government agencies, businesses, and civil society is essential to effectively address this pressing issue and pave the way for a more resilient and sustainable food system.

QZense’s Mission

QZense is on a mission to tackle India’s significant food wastage problem head-on. Their primary objective revolves around harnessing the power of IoT technology to revolutionize the grading of fresh food products swiftly and accurately. By doing so, QZense aims to address the root causes of food loss and waste, particularly in the Indian context. Initially focusing on fresh retailers in India, the startup aims to bring about a paradigm shift in how produce is handled and distributed across the supply chain.

Their solution is designed to minimize inventory losses and optimize profit margins for retailers by ensuring that only the highest-quality produce reaches consumers. By implementing IoT-based grading systems, QZense enables retailers to identify and mitigate spoilage, ripeness, and other quality issues in real-time. This proactive approach not only helps reduce food wastage but also enhances customer satisfaction and loyalty by delivering fresh, premium-quality products consistently.

Moreover, QZense’s initiative aligns with broader efforts to promote sustainability and efficiency in the food industry. By streamlining operations and minimizing waste, their innovative solution contributes to a more resilient and environmentally conscious food system. As QZense continues to expand its reach and impact, it holds the potential to drive meaningful change in how food is produced, distributed, and consumed in India and beyond.

Founders’ Expertise

Rubal Chib’s journey in electronics engineering spans over eight years, marked by a remarkable focus on IoT product development. With a wealth of experience under her belt, Rubal brings a unique blend of technical acumen and innovation to the table. Her expertise lies in conceptualizing, designing, and implementing cutting-edge IoT solutions aimed at addressing real-world challenges. Throughout her career, Rubal has demonstrated a passion for pushing the boundaries of technology to create tangible impact in diverse domains.

On the other hand, Dr. Srishti Batra complements Rubal’s expertise with her extensive background in computational biology and specialized research in biosensors and olfaction. Armed with a Ph.D. and over a decade of research experience, Dr. Batra brings a wealth of knowledge and insight to the team. Her deep understanding of biological systems, coupled with her expertise in sensor technologies, adds a unique dimension to QZense’s endeavors. Driven by a commitment to innovation and scientific excellence, Dr. Batra plays a pivotal role in shaping the technological advancements and strategic direction of the company.

Together, Rubal Chib and Dr. Srishti Batra form a formidable duo, united by their shared vision of leveraging technology to address pressing societal challenges. Their complementary skill sets, coupled with their unwavering dedication, position QZense at the forefront of innovation in the realm of food preservation and waste reduction. As the company continues to grow and evolve, Rubal and Dr. Batra’s leadership promises to drive impactful change and pave the way for a more sustainable future.

Pilot Phase and Partnerships

QZense has embarked on a pivotal phase in its journey by initiating a pilot program with Waycool, targeting the assessment of spoilage and sweetness in apples. This strategic endeavor underscores the startup’s commitment to refining its IoT-based solution and addressing key challenges in the food industry. By partnering with Waycool, a prominent player in the agricultural sector, QZense aims to gather valuable insights and validate the effectiveness of its technology in real-world scenarios.

Furthermore, QZense is actively engaging in discussions with industry giants such as Zomato Hyperpure and Mahindra Agri to explore potential collaboration opportunities. These conversations reflect the startup’s ambition to expand its reach and impact across diverse segments of the food supply chain. By forging partnerships with established players, QZense seeks to leverage their expertise and resources to accelerate the adoption of its innovative solution on a larger scale.

The startup’s efforts have been bolstered by strategic investments from prominent backers, including HAX and Entrepreneur First. These investments not only provide financial support but also validate QZense’s potential to disrupt the market with its groundbreaking technology. Additionally, QZense is proactively collaborating with leading retailers to facilitate the deployment of its solution. By aligning with industry leaders, QZense aims to drive widespread adoption and usher in a new era of efficiency and sustainability in the food industry.

Overcoming Challenges

A notable hurdle faced by QZense in its journey was the process of selecting commodities for its initial release. This challenge stemmed from the substantial dataset needed to effectively grade and monitor each commodity, a requirement essential for the seamless functioning of its IoT-based solution. However, through a combination of strategic collaborations and meticulous market analysis, QZense navigated this obstacle with finesse.

By forging strategic partnerships and engaging in extensive market research, QZense gained valuable insights into the dynamics of the food industry. This enabled the startup to identify high-value, high-volume commodities that would serve as ideal candidates for its initial rollout. Among these commodities, apples emerged as a prime choice, given their widespread consumption, economic significance, and susceptibility to spoilage.

Furthermore, QZense’s commitment to user-centric design and ease of implementation guided its decision-making process. By prioritizing user-friendliness and effectiveness, the startup ensured that its solution would seamlessly integrate into existing workflows and deliver tangible benefits to stakeholders across the supply chain.

Through careful deliberation and strategic planning, QZense successfully navigated the challenge of shortlisting commodities, laying a solid foundation for its future growth and expansion. By focusing on high-impact commodities like apples and leveraging strategic collaborations, QZense is poised to make a significant impact in reducing food wastage and enhancing efficiency in the food industry.

Achievements and Recognition

In just a year, QZense has achieved remarkable milestones, demonstrating its rapid growth and impact in the industry. The startup’s accomplishments include filing patents for its innovative solutions and securing support from esteemed startup accelerators such as JioGenNext. Additionally, QZense has been recognized for its achievements, receiving prestigious awards from notable figures like Ravi Shankar Prasad, Union Minister for Law and Justice, Electronics, and IT.

QZense has forged valuable partnerships with esteemed institutions like the Indian School of Business, further cementing its credibility and influence in the market. These collaborations not only validate QZense’s success but also pave the way for future growth and expansion opportunities. As the startup continues to scale and evolve, its commitment to innovation, sustainability, and excellence remains unwavering, positioning QZense as a frontrunner in revolutionizing the food industry and mitigating food wastage on a global scale.

Future Plans and Vision

As QZense looks to the future, the startup is focused on ambitious goals to expand its research and development efforts, bolster sales operations, and deploy thousands of innovative devices. With plans to penetrate major fresh retail markets in India’s bustling metros, including Bengaluru, Mumbai, Chennai, and Delhi, QZense is poised for significant growth and impact in the coming years.

What sets QZense apart is not only its innovative technology but also its leadership. With an all-women team at the helm, QZense is breaking barriers and reshaping the narrative of entrepreneurship in India. Led by Rubal Chib and Dr. Srishti Batra, the startup exemplifies the immense potential of women entrepreneurs in the country’s startup ecosystem. Their leadership, expertise, and determination serve as a testament to the invaluable contributions of women in driving innovation and fostering success in the business world.

As QZense continues to thrive and expand its reach, it serves as an inspiration and role model for aspiring entrepreneurs, particularly women, across India. By championing diversity, inclusion, and empowerment, QZense is not only revolutionizing the food industry but also paving the way for a more equitable and prosperous future for all.


In conclusion, QZense’s innovative IoT solution holds tremendous promise in revolutionizing food preservation and waste reduction. By leveraging real-time monitoring, data analytics, and supply chain optimization, QZense empowers businesses to minimize waste, maximize efficiency, and promote sustainability across the entire food ecosystem. With proactive implementation and strategic collaboration, we can harness the power of technology to build a more resilient, equitable, and sustainable future for generations to come.


Que: How does QZense’s IoT solution differ from traditional preservation methods?
QZense’s IoT solution offers real-time monitoring, data analytics, and predictive insights, whereas traditional methods rely on manual observation and intervention.

Que: Is QZense’s solution scalable for businesses of all sizes?
Yes, QZense’s solution is scalable and customizable to meet the needs of businesses ranging from small-scale farms to multinational corporations.

Que: Can QZense’s solution integrate with existing ERP systems?
Yes, QZense’s solution is designed to seamlessly integrate with existing ERP systems, enhancing visibility and efficiency across the supply chain.

Que: What is the return on investment (ROI) for implementing QZense’s solution?
: The ROI varies depending on factors such as the scale of implementation, industry sector, and specific business objectives, but studies have shown significant cost savings and operational efficiencies.

Que: Does QZense provide ongoing support and maintenance for its IoT solution?
Yes, QZense offers comprehensive support and maintenance services to ensure the smooth operation and optimization of its IoT solution.

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