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Hammer Lifestyle: Stylish boAt Competitor

In the ever-evolving realm of audio technology, one brand is making waves and giving industry leaders like boAt a run for their money. Meet Hammer Lifestyle, the stylish boAt competitor that’s redefining the way we experience sound. With a focus on quality, affordability, and innovation, Hammer Lifestyle is not just keeping up with the competition; it’s setting new standards and capturing the attention of modern consumers. Let’s delve deeper into the world of Hammer Lifestyle and discover what makes this brand a force to be reckoned with in the audio tech landscape.

Hammer Lifestyle, a direct-to-consumer electronics brand, has redefined success with its diverse range of products, including headphones, smartwatches, electric toothbrushes, and other cutting-edge gadgets. Their journey took an exciting turn when they entered the Shark Tank India in Episode 15, securing a significant investment of 1 crore in exchange for 40% equity.

While their appearance on the show garnered attention, it was the intriguing negotiation between the founder and Aman Gupta, co-founder of boAt, that made headlines. A lowball offer and the founder’s initial inclination to sell to a formidable competitor added a thrilling twist to their Shark Tank journey. However, in the end, sound judgment prevailed, and the brand flourished after the investment by Aman Gupta. Today, Hammer Lifestyle stands strong, offering a diverse range of athleisure products, earphones, headphones, and much more, proving that sometimes, the most remarkable success stories emerge from the most unexpected situations.

Their Founder:

Hammer Lifestyle was founded by two visionary entrepreneurs, Mr. Manik Singhal and Mr. Rajat Goel. Together, they embarked on a journey to create a brand that redefines style and innovation in the world of electronics and smart gadgets. Their shared passion for technology and design led them to establish Hammer Lifestyle as a Direct-to-Consumer (D2C) electronics brand.

These founders brought a unique blend of expertise and a deep understanding of consumer preferences to the table. Their commitment to quality, innovation, and customer satisfaction has been instrumental in the brand’s remarkable success. It was their determination and vision that brought them to the forefront of the electronics industry and even to the set of Shark Tank India, where they secured a significant investment to further fuel their brand’s growth.

Manik Singhal and Rajat Goel’s journey as founders reflects the spirit of entrepreneurship and the pursuit of excellence in the world of stylish and innovative gadgets. They continue to lead Hammer Lifestyle with a focus on delivering top-notch products and expanding their presence in the market.

Success Story:

The success story of Hammer Lifestyle is nothing short of remarkable. What began as a direct-to-consumer electronics brand selling a range of innovative products through its Shopify store has evolved into a testament to determination and savvy business decisions.

Hammer Lifestyle’s pivotal moment came when they entered the Shark Tank India in Episode 15, seeking an investment of 1 crore in exchange for 40% equity. While their appearance on the show gained significant attention, it was the dramatic negotiation with Aman Gupta, co-founder of boAt, that stole the spotlight. A lowball offer and initial thoughts of selling to a formidable competitor added a unique twist to their journey.

However, wisdom ultimately prevailed, and the brand accepted the investment from Aman Gupta. Today, Hammer Lifestyle stands as a flourishing brand, offering a diverse range of athleisure products, high-quality earphones, headphones, and an array of cutting-edge gadgets. Their story serves as a reminder that sometimes, it’s the unexpected and daring choices that lead to the most extraordinary successes. Hammer Lifestyle is not just a stylish boAt competitor; it’s a symbol of innovation, resilience, and thriving against the odds.

Sales and Achievements:

Hammer Lifestyle’s sales and achievements speak volumes about their journey to success. Since its inception, the brand has made significant strides in the competitive world of electronics and smart gadgets. Here are some of their notable achievements and sales highlights:

  • Shark Tank India Investment: Hammer Lifestyle’s appearance on Shark Tank India was a turning point. They secured a substantial investment of 1 crore in exchange for 40% equity, highlighting their potential and the faith investors had in their business.
  • Diverse Product Range: Hammer Lifestyle’s product range is impressive, featuring headphones, smartwatches, electric toothbrushes, and various smart gadgets. Their commitment to innovation and quality is evident in their diverse offerings.
  • Thriving E-commerce Presence: The brand’s Shopify store has been a significant success. They’ve effectively leveraged e-commerce to reach a wider audience and provide customers with easy access to their products.
  • Flourishing in a Competitive Market: As a stylish competitor to established brands like boAt, Hammer Lifestyle’s success is a testament to their ability to carve out a niche in a fiercely competitive market.
  • Resilience and Adaptability: The brand’s ability to adapt to changing circumstances and make strategic decisions, as seen in their Shark Tank journey, demonstrates their resilience and determination.
  • Quality and Innovation: Hammer Lifestyle’s commitment to quality and innovation is reflected in their product offerings. They’ve managed to attract a customer base that values high-quality, stylish, and technologically advanced gadgets.
  • Consumer Trust: Their sales figures are indicative of the trust they’ve garnered from their customers. Building a loyal customer base is essential for any brand’s sustained success.

Shark Tank and Its after Journey:

Hammer Lifestyle’s journey on Shark Tank India was nothing short of a rollercoaster ride. During their appearance on the show in Episode 15, the founders faced a crucial decision that could have significantly altered the brand’s trajectory. A lowball offer from one of the investors, Aman Gupta, and the founder’s inclination to sell the brand to the co-founder of boAt created quite a stir on the show.

However, in the end, reason prevailed, and the founders decided to accept an investment of 1 crore in exchange for 40% equity from Aman Gupta. This decision marked a turning point in the brand’s history. It ensured the brand’s independence and allowed it to continue its journey as a thriving business.

Following their Shark Tank India appearance, Hammer Lifestyle made headlines, not only for the drama on the show but also for its promising future. With the backing of a strategic investor like Aman Gupta, the brand was poised for growth and expansion. Hammer Lifestyle offers a wide range of athleisure products, earphones, headphones, and more. The brand’s success story post-Shark Tank is a testament to the founders’ resilience, their commitment to excellence, and the impact of securing a significant investment on a platform as influential as Shark Tank India. Hammer Lifestyle has indeed gone on to redefine style and dominate the electronics scene, solidifying its position as a worthy competitor to the likes of boAt and other leading brands in the market.

Frequently Asked Questions:

1. Who is Hammer Lifestyle?

Hammer Lifestyle is an emerging player in the audio technology industry, specializing in headphones, earbuds, and other audio accessories.

2. How do they compete with boAt?

Hammer Lifestyle competes with boAt through stylish and innovative products that cater to modern consumer preferences.

3. What sets Hammer Lifestyle apart?

Their commitment to style, quality, and affordability makes them stand out in the market.

4. Are their products as good as boAt’s?

Hammer Lifestyle’s products offer a strong alternative to boAt, with a focus on performance and design.


Hammer Lifestyle has emerged as a strong contender against industry leaders like boAt. Their innovative products and dedication to meeting the evolving preferences of modern consumers make them a force to be reckoned with. As they continue to make strides in the audio tech industry, consumers can look forward to a vibrant and competitive market that offers a wide range of stylish and high-quality audio solutions. Hammer Lifestyle’s journey is a testament to the exciting possibilities in the world of audio technology, and their impact is only set to grow.

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