byju's:the-unravelling-of-india's- most-valued-start-up

Byju’s: The Unraveling of India’s Most Valued Start-up

In the realm of education technology, Byju’s has emerged as a prominent name, revolutionizing the way students in India learn and excel. Recognized as the country’s most valued start-up, Byju’s has captivated millions with its innovative approach to e-learning. However, behind its soaring success lies a story of challenges, triumphs, and the continuous pursuit of transforming the education landscape. In this exploration of Byju’s journey, we unravel the intricacies of its rise.

One of the fastest-growing startups 

Byju’s, formerly among the most well-known ed-tech start-ups in the world and a favorite of investors during the Covid-19 epidemic, has seen a sharp decrease in its fortunes as a result of recent operational and financial issues. Experts say it signifies a critical shift in the increasing trend of Indian start-ups.

Byju’s is a corporation that “has grown too fast too soon,” according to Shriram Subramanian, head of an independent corporate governance research and advising group.

Byju’s growth 

Byju’s, which was founded in 2011, released its educational app in 2015. The edtech business had 15 million subscribers by 2018, and with much fanfare, it was valued at $1 billion.

When students registered in online classes when the school was on lockdown during the Covid-19 epidemic, it greatly increased. But in 2022, 80 million people now use Byju’s, 5.5 million of whom are paying subscribers.

BYJU’S is headed toward profitability.

  • All K-10 subsidiaries will fall under the India business unit after the India business has been optimized. Great Learning and Aakash will operate separately.
  • Restructuring the sales process to improve client satisfaction and cut costs
  • reallocating marketing budgets to expand global reach

We strive to achieve sustainable growth in addition to quick revenue development since we are an established firm that takes its responsibility to stakeholders and investors seriously. The CEO of BYJU’S India, Mrinal Mohit, claims that “these measures will help us achieve profitability in the specified time frame of 2023.”

In the past three years, BYJU’S has purchased a number of businesses, all of which have been fully incorporated into the company’s core operations. With the exception of Aakash and Great Learning, which will continue to operate as independent organizations, BYJU’s India K–10 business, which consists of Toppr, Meritnation, TutorVista, Scholar, and HashLearn, has been combined into a single business unit. Around 5% of BYJU’s 50,000-person staff is anticipated to be phased out across the product, content, media, and technology departments in order to reduce redundancies and duplicate responsibilities, as well as to better utilize technology.

Overall, BYJU’S will keep hiring at all levels and complete this fiscal year with a net hiring rate. In order to increase its present staff of 20,000 instructors, BYJU’S intends to employ a total of 10,000 additional teachers in the upcoming year. The business is adding senior leadership to further strengthen its operational capabilities while also growing its team sizes to support this development.

Additionally, the marketing budget will be changed to support more productive growth.Since substantial brand recognition has been developed in India over the previous several years, there is room to prioritize spending to raise brand awareness in international markets while still maximizing local marketing expenses.

Additionally, BYJU’S is updating its sales strategy to place more of an emphasis on inside sales through the use of video calling platforms, which will improve customer satisfaction and save operating expenses. The creation of several inside sales centers around India will now allow BYJU’S sales representatives to contact inbound leads via phone calls, emails, and Zoom meetings. Higher client satisfaction and reduced expenses will result from inside sales.

These changes should result in significant savings with little effect on growth. None of these actions will affect our revenue run rate, continued Mohit.

Frequently Asked Questions: 

Ques: What is Byju’s?

Ans: Byju’s is an education technology company based in India that provides online learning resources and personalized tutoring for students.

Ques: How did Byju’s become India’s most valued start-up? 

Ans: Byju’s achieved this title through its innovative approach to e-learning, strategic acquisitions, significant funding rounds, and exponential growth in its user base.

Ques: What makes Byju’s different from other e-learning platforms?

Ans: Byju’s stands out due to its interactive learning app, which combines engaging video lessons, adaptive quizzes, and personalized learning journeys. Its focus on providing quality educational content sets it apart.

Ques: How does Byju’s personalize the learning experience for students?

Ans: Byju’s leverages artificial intelligence and data analytics to tailor the learning experience based on each student’s individual needs, strengths, and areas for improvement.

Ques: What subjects and grade levels does Byju’s cover?

Ans: Byju’s offers comprehensive educational content for students from kindergarten to grade 12, covering subjects such as math, science, English, and more. It also provides test preparation materials for competitive exams.

Ques: How has Byju’s expanded internationally?

Ans: Byju’s has expanded its operations beyond India and entered international markets such as the United States, the United Kingdom, Australia, and the Middle East. It aims to provide its learning solutions to students worldwide.


Byju’s has emerged as a trailblazer in the field of education technology, unraveling the story of India’s most valued start-up. Through its innovative learning app, personalized approach, and strategic acquisitions, Byju’s has transformed the educational landscape in India and beyond. With its focus on delivering quality educational content and leveraging technology to enhance learning experiences, Byju’s has captured the attention of millions of students, revolutionizing the way they learn and excel academically. As Byju’s continues to expand internationally and diversify its offerings, it remains committed to empowering students with accessible and engaging educational resources. Byju’s unravels the potential of technology to shape the future of education, making learning more interactive, personalized, and impactful for students worldwide.

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