India's Fastest-Growing Investment Platform

Groww: India’s Fastest-Growing Investment Platform

Groww is an Indian investment platform that allows users to invest in mutual funds, stocks, gold, and other financial instruments through a mobile app and website. Back in 2016, a quartet of ex-Flipkart employees, namely Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh, set out on a mission to streamline the investment process. Discover the founders’ story, Groww’s history, and the visionary investors behind it. Keep reading!”

Groww provides features such as a paperless onboarding process, investment recommendations, goal-based investing, and educational content to help users make informed investment decisions. It has gained popularity in India’s growing fintech and investment space, particularly among young investors looking for convenient and user-friendly investment options.

Groww’s Journey:

Founded on the premise that investing in India’s financial products was excessively complicated and non-transparent, Groww’s founders set out to make investing accessible. With nearly 200 million people in India possessing investable income, they recognized the need to simplify the process. Groww’s mission was clear: provide the essential information, resources, and user-friendly experience to enable people to start investing easily.

The founders invested significant time in understanding the market and identifying users’ core pain points. They conducted numerous experiments to fine-tune the user experience, prioritizing safety and security due to the stakes involved with users’ hard-earned money.

In 2017, Groww emerged as a direct mutual fund distribution platform and swiftly gained popularity, becoming one of India’s leading mutual fund investment platforms within a year.

Driven by user demand, Groww expanded its offerings in 2020, introducing stocks, digital gold, ETFs, intraday trading, and IPOs. Today, Groww is trusted by over 1.5 crore users across 900+ cities in India for their investment needs.

Groww’s Impressive Funding Journey:

Groww has garnered substantial support from renowned investors within the fintech sector.

In October 2021, Groww achieved a significant milestone by securing $251 million in Series E funding, catapulting its valuation to $3 billion. This round was spearheaded by ICONIQ Growth, featuring notable participants like Alkeon, Lone Pine Capital, and Steadfast. Groww’s existing backers, including Sequoia Capital India, Ribbit Capital, YC Continuity, Tiger Global, and Propel Venture Partners, continued to show their confidence in the platform.

Back in April 2021, Groww made headlines by raising $83 million in a Series D round led by Tiger Global Management. Existing investors such as Sequoia Capital India, Ribbit Capital, YC Continuity, and Propel Venture Partners also joined in.

In September 2020, Groww secured $30 million in Series C funding, with YC Continuity taking the lead. This round witnessed the participation of established investors like Sequoia India, Ribbit Capital, and Propel Ventures.

In September 2019, Groww marked another significant achievement by raising $21.4 million in a Series B funding round, with Ribbit Capital leading the way. Sequoia India and Y Combinator also contributed to this round.

The journey started in January 2019 when Groww raised $6.2 million in a Series A funding round, with Sequoia India as the primary investor. Y Combinator, Propel Venture Partners, and Kauffman Fellows were additional participants. Prior to this, Groww had secured $1.2 million in Pre-Series A funding, led by Insignia Venture Partners, America’s Lightbridge Partners, and Kairos Fund. The initial seed funding came from notable figures such as Mukesh Bansal, Ankit Nagori (CureFit founders), and Y Combinator in January 2018.


Lalit Keshre, CEO and co-founder of Groww, emphasized the platform’s objective: to provide customers with a wide array of investment options and the necessary tools to make informed decisions. While mutual funds are currently a cornerstone of their offerings, Groww envisions serving up to 100 million Indian customers. The company has already expanded its portfolio to include futures and options, initial public offerings, and sovereign gold bonds. Furthermore, there are plans to introduce investments in U.S.-based stocks for its investors in the near future.

Upcoming Initiatives:

In the near future, Groww has ambitious plans to introduce features such as deposits, credit services, and access to US stocks. Right from its inception, Groww has placed significant emphasis on providing financial education content.

Over the next two years, the company is set to roll out a series of financial education programs tailored for millennials. Additionally, Groww aims to broaden the reach of financial services in the market, making investing more accessible to a wider audience.


Ques: What is Groww’s mission as an investment platform?

Ans: Groww’s mission is to simplify and democratize investing in India by providing a user-friendly platform for individuals to invest in financial products.

Ques: How does Groww plan to expand its financial education initiatives?

Ans: Groww aims to launch a range of financial education initiatives focused on millennials, helping them make informed investment decisions.

Ques: Who are some of Groww’s prominent investors?

Ans: Groww has received investments from notable investors such as Sequoia Capital India, Ribbit Capital, Tiger Global Management, and more.

Ques: What services and financial products does Groww offer to its users?

Ans: Groww offers a range of financial products, including mutual funds, stocks, digital gold, ETFs, intraday trading, IPOs, and plans to introduce deposits, credit, and US stocks.

Ques: How has Groww achieved its status as one of India’s fastest-growing investment platforms?

Ans: Groww’s rapid growth can be attributed to its user-friendly interface, diverse investment options, and a strong focus on financial education.


Groww has emerged as a game-changer in the Indian investment landscape. With its mission to simplify and democratize investing, Groww has quickly become one of India’s fastest-growing investment platforms. Its user-friendly interface, diverse range of financial products, strong emphasis on financial education, and backing from prominent investors have propelled its success. As Groww continues to innovate and expand its offerings, it remains dedicated to empowering individuals across India to achieve their financial goals through informed and accessible investment opportunities. Groww’s journey is a testament to the potential of technology-driven solutions to transform the world of finance and make investing a reality for millions.

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