Discovering the Best in Children's Skincare: Yellow Naturals' Story

Discovering the Best in Children’s Skincare: Yellow Naturals’ Story

In a skincare market inundated with options for infants, the necessity for safe and natural choices for older children is frequently neglected. Recognizing this void, the founders of Yellow Naturals embarked on a mission to deliver gentle yet effective skincare solutions for children aged 4-12. This story, shared exclusively with RadiumNews, sheds light on their journey and the impact of their innovative approach in meeting the needs of older children.

The Founder of Yellow Naturals

Yellow Naturals was born out of a mother’s simple yet profound concern for her daughter’s evolving skincare needs. Pooja Dugar, a mother, noticed that as her daughter grew older, the baby products they had been using were no longer sufficient. They struggled to find safe and effective products tailored to her daughter’s changing requirements. Feeling frustrated by the lack of suitable options in the market, Pooja, along with Alok Nagpal, decided to take matters into their own hands. They embarked on a journey to create Yellow Naturals, a brand focused on providing gentle and natural skincare solutions for children aged 4-12. This initiative stemmed from a genuine desire to address the challenges faced by parents like themselves in finding skincare products that are both safe and effective for their little ones. By founding Yellow Naturals in 2023, Pooja and Alok aimed to fill the gap in the market and offer parents a reliable source of skincare products specifically formulated for the unique needs of growing children.

Addressing a Market Gap

Yellow Naturals is on a mission to bridge the gap between baby care products and adult skincare offerings by providing safe and natural options for children aged 4-12. Recognizing the absence of dedicated personal care products tailored to this specific age group, the founders, Pooja Dugar and Alok Nagpal, saw an opportunity to create age-appropriate solutions. They observed that many parents, like themselves, struggled to find skincare products suitable for their growing children. Existing options in the market often fell short, either being too mild like baby products or too harsh like adult skincare products. This dilemma inspired Pooja and Alok to embark on a journey to develop Yellow Naturals, a brand that prioritizes safe and natural ingredients without compromising on effectiveness. By focusing on the unique skincare needs of children in the 4-12 age range, Yellow Naturals aims to provide parents with peace of mind, knowing that they are choosing products specifically formulated for their children’s delicate skin. Through their dedication to quality and safety, Yellow Naturals seeks to redefine the standards of children’s skincare and set a new benchmark for excellence in the industry.

Formulating with Care

Yellow Naturals prides itself on crafting products that nurture children’s skin with the gentlest care possible. By harnessing the power of natural ingredients and avoiding harsh chemicals, the brand ensures that every product is safe and beneficial for young skin. Through extensive research and close collaboration with formulation experts, Yellow Naturals has developed a comprehensive range of skincare and hair care solutions that cater specifically to the needs of children. Each product is meticulously formulated to provide effective results while maintaining the utmost respect for the delicate nature of children’s skin. From daily cleanse shampoo + conditioner to body wash and nail paints, every item in the Yellow Naturals lineup is designed to promote healthy skin and hair without causing any harm. By prioritizing natural ingredients and eschewing harmful chemicals, Yellow Naturals sets a new standard for children’s personal care, offering parents peace of mind and children a nurturing experience that leaves them feeling happy and confident in their own skin.

Product Range and Innovation

Yellow Naturals understands that children’s skincare needs vary, which is why they offer a wide array of products to address different aspects of their routines. From the essential daily cleanse shampoo + conditioner to fun and creative makeup kits made from natural oils and butter, the brand has something for every child. What sets Yellow Naturals apart is their commitment to sustainability. Not only do they prioritize the use of natural ingredients in their formulations, but they also plan to introduce recyclable and compostable packaging by 2026. This dedication to sustainability ensures that not only are their products safe and gentle on children’s skin, but they also minimize their environmental impact. By choosing Yellow Naturals, parents can feel confident that they are not only caring for their child’s skin but also contributing to a healthier planet for future generations. With Yellow Naturals, skincare becomes more than just a routine—it becomes a conscious choice to prioritize both the well-being of children and the health of the planet.

Putting Safety First

Dermatological testing confirms that the products are safe for children’s delicate skin, while IFRA certification guarantees that the fragrances used are of the highest quality. But the testing doesn’t stop there. The founders go the extra mile by personally testing the products on their own children. This hands-on approach ensures that every product is not only effective but also safe for everyday use. By putting their own children’s well-being first, the founders demonstrate their commitment to creating products that parents can trust. When you choose Yellow Naturals, you can rest assured that you’re choosing skincare products that have been rigorously tested and approved by experts and parents alike. It’s this dedication to quality and safety that sets Yellow Naturals apart in the crowded skincare market. With Yellow Naturals, you’re not just buying skincare products—you’re investing in your child’s health and happiness.

Growing Presence and Future Outlook

Despite starting with limited resources, Yellow Naturals has achieved remarkable success. The company’s growth trajectory is impressive, and they’re not stopping there. With their sights set on international expansion, Yellow Naturals is gearing up to introduce their safe and natural products to new markets around the globe. But their ambitions don’t end there. They’re also planning to diversify their product range, offering even more options to parents who want the best for their children’s skincare. However, their mission goes beyond just selling products. Yellow Naturals is committed to educating consumers about the importance of quality skincare. By spreading awareness about the benefits of using safe and natural ingredients, they’re empowering parents to make informed choices for their children’s health and well-being. Additionally, Yellow Naturals is working to make their products more accessible to everyone. Whether it’s through online platforms or retail stores, they want to ensure that parents everywhere have access to their high-quality skincare solutions. With their dedication to growth, innovation, and education, Yellow Naturals is poised to make a lasting impact in the world of children’s skincare.

Making a Difference

Beyond its focus on creating safe and natural skincare products, Yellow Naturals believes in the power of giving back. They understand the importance of supporting those in need, especially children who may not have access to essential resources. That’s why Yellow Naturals allocates a portion of its profits to the Samarpan Foundation, a nonprofit organization dedicated to uplifting underprivileged children in India. Through their contributions, Yellow Naturals is making a meaningful difference in the lives of these children, whether it’s by providing essentials like food and clothing or supporting medical research and treatment for pediatric illnesses. By partnering with the Samarpan Foundation, Yellow Naturals is able to extend its impact beyond skincare and into the realms of health, education, and well-being. It’s a testament to their values and commitment to making a positive change in the world, one product sale at a time.


Yellow Naturals’ journey, highlighted by its dedication to innovation and commitment to meeting market demands, underscores the transformative potential of prioritizing safety, sustainability, and efficacy in skincare. As reported by RadiumNews, the startup’s unwavering focus on these principles not only shapes the future of children’s skincare but also leaves a positive impact on young lives worldwide. Through its efforts, Yellow Naturals sets a remarkable example of how businesses can make a difference by addressing unmet needs and promoting the well-being of future generations.


Q: Who founded Yellow Naturals?
A: Pooja Dugar and Alok Nagpal co-founded Yellow Naturals.

Q: What inspired the founding of Yellow Naturals?
A: The founders’ concern for their daughter’s changing skincare needs and the lack of suitable products in the market.

Q: What age group does Yellow Naturals target?
A: Yellow Naturals specializes in skincare products for children aged 4-12.

Q: What sets Yellow Naturals’ products apart?
A: Yellow Naturals’ products are formulated with natural ingredients, free from harsh chemicals, and undergo rigorous testing for safety and efficacy.

Q: How does Yellow Naturals contribute to the community?
A: Yellow Naturals allocates a portion of its profits to the Samarpan Foundation, supporting initiatives for underprivileged children in India.

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